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Marketing Degree Requirements

The minimum total credits required for a BBA in Marketing is 122.

General Education Requirements (47 Credits)

Complete the requirements shown in the General Education Requirements.  Include the following specific courses:

  • Mathematics            MATH 1324 & 1325 or MATH 2412 & 2413
  • Social Science        PSYC 1301 & SOCI 1301

Computer Use

Marketing majors obtain skills in using computers in problem-solving in COSC 1335 (BCIS 1305 or 1405), a required lower-division course.  ACCT 3333/ MNGT 3333, a required core business course, includes further development of these skills and their application in a business context in preparation for their use in other upper division business courses, especially MNGT 4375.
 

Lower Level Business Courses (18 Credits)

ACCT 2301                    Principles of Financial Accounting (3)                    
ACCT 2302                   Principles of Managerial Accounting (3) 
COSC 1335                   Computers & Problem Solving (3)                     
ECON 2301                   Principles of Macroeconomics (3)                     
ECON 2302                   Principles of Microeconomics (3)          
MNGT 2301                   Introduction to Statistics (3)      

Upper Level Business Common Core Courses (30 Credits)

ACCT 3333                    Information System Fundamentals (3)    
ECON 33xx/43xx           Approved Elective Course (3)               
FINA 3320                     Principles of Finance (3)                                   
MNGT 3302                   Inferential Statistics (3)                         
MNGT 3310                   Management Concepts and
                                                Organizational Theory (3)                      
MNGT 3311                   Business Communications (3)               
MNGT 3324                   Business and the Law (3)                                  
MNGT 3340                   Production and Operations Management (3)      
MNGT 4375                   Strategic Management (3)                                 
MRKT 3300                   Principles of Marketing (3)        

Other Required Upper Level Courses (27 Credits)

MRKT 3315             Consumer Behavior (3)
MRKT 4312             Marketing Management (3)
MRKT 4314             Marketing Research and Information Systems (3)
Approved MRKT electives totaling 9 hours (9)
Approved Business electives totaling 9 hours (9)