Marketers convert societal needs into profitable opportunities.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing managers oversee advertising and promotion staffs. Marketing professionals work in large corporations and small companies, advertising and public relations agencies, government, and consulting.
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